About us

Great advice for your business.

Call 01432 266270 or email mail@acreaccountancy.co.uk

Acre Accountancy Limited was established in Hereford in 2010 and today, we continue to build on our reputation for providing excellent advice and first class service to our client portfolios.

We have many clients of a wide range of business forms and size in many different industries including unincorporated to large corporate companies, trusts, estates and charities.

As well as accountancy, audit and tax skills, our four directors also have individual specialisms which enable us to provide clients with a first class tailored service. With a wealth of extensive experience in the accountancy profession, we pride ourselves on delivering a high-quality service to all of our clients, whatever their size or sector.

In addition to traditional accountancy services we also provide advice on how to improve and develop your business. Whether you need an integrated business strategy, access to corporate finance or specialist tax advice we are here to help you achieve your goals.

Our team photo

Meet the Team

Director Profiles

Russell Spencer B.Sc (Econ) FCCA

Russell Spencer B.Sc (Econ) FCCA

Although formally trained and with a strong background in audit and assurance, Russ has extensively worked with business owners in analysing their existing business and forecasting for future business models.

Russ never loses sight of the big picture and will always keep it simple and understandable. His aim is to help business owners to achieve their goals by giving practical common-sense advice.

In his spare time Russell enjoys motorsport and swims for fitness.

Robin Mason (FCCA)

Robin Mason (FCCA)

Robin specialises in advising larger corporate organisations and professional practices. He has a commercially based, common sense approach to advising his clients.

Robin was once British BMX champion in the 80s and would like to resume his love of cycling. He plays squash in his spare time and enjoys spending his holidays in the Costa del Sol.

Mark Bevan (FCCA)

Mark Bevan (FCCA)

With almost 30 years of experience and expertise in OMB’s, agriculture, education and charities, Mark provides a personable approach to a broad client base. He is also a governor for his local village primary school.

Mark is married with four young children and has an interest in all sports particularly, cricket and football.

Allan Davies (FCCA)

Allan Davies (FCCA)

Allan has been in the accounting profession for more than 30 years and set up his own practice in October 2010. He has extensive taxation and business experience, advising owner managed businesses, individuals, partnerships, Landed Estates, Trusts and Charities.

Alongside his client work Allan spends a considerable amount of time as a Trustee for some Charities. He has also been a longstanding Governor for a local High School.

In his spare time Allan enjoys going to the theatre and music concerts. He also has a keen interest, together with one of his sons, in designing robots to participate in Robot Wars events.


Admin Team

Tracy Mayo

Tracy Mayo

Tracy was our very first employee, joining Acre in 2010. Tracy has worked with the directors for nearly 18 years and so has a very good working relationship with not only them, but the large majority of our clients. Recently, Tracy joined a team from Acre to take part in a 100 km trek across the Sahara desert, raising over £14,000 for the local Haven Breast Cancer Support charity.

Tracy is married with a young daughter, so is currently enjoying the delights of being parent taxi to all of her clubs and social engagements! She also likes to make themed birthday cakes for family and friends!

Nikki Mason (Assoc CIPD)

Nikki Mason (Assoc CIPD)

Nikki is a qualified teaching assistant and worked in a local primary school before joining us in January 2012. She still likes to return to the school to help create the school’s Christmas displays. Nikki returned to the classroom to study for a degree in Human Resources and Management to support her main role here in HR and Marketing.

Nikki is learning to speak Spanish and enjoys fundraising for local charities. She recently took part in a Sahara Trek with her colleagues, Mark, Tracy and Jerry which raised over £14,000 for The Haven Breast Cancer Support Centre in Hereford.

Jane Gunning

Jane Gunning

Jane has been with Acre Accountancy since 2013 having previously spent 13 years working with the directors when they were part of a large National firm. Since 2010, she has worked as PA to Allan Davies when he set up his own small practice prior to joining Acre.

Jane moved to Hereford in 1989, having previously lived in various countries abroad as well as different parts of the UK. She has three independent adult children so consequently a little more time now to pursue her own interests. Pre children, her main hobby was flying gliders, but post children she prefers to keep her feet firmly on the ground with her passion for salsa dancing. She also loves live music and theatre as well as socialising with friends and of course, shopping!

Christine Smith

Christine Smith

Christine joined Acre in 2015 but previously worked for the directors for 11 years. Working on reception, she meets a lot of our clients, which is a part of her job that she enjoys. Christine has a good working relationship with our clients and enjoys working as part of a team.

She has two children who are both teachers, and a two year old granddaughter who is quite a little character and keeps her on her toes!! When Christine has time, she enjoys raising money for charities, socialising with friends, likes walking and tries to keep fit!


Accounts Team

Susannah Sherwood (BA Hons, FCA)

Susannah Sherwood (BA Hons, FCA)

After graduating with a degree in geography from Leeds University, Susannah changed track completely and qualified as a chartered accountant in 1989.

Susannah has been employed in practice all her working life. Her main speciality is the agriculture sector.

Away from the office, Susannah enjoys watching cricket and is a keen traveller, cyclist and long distance walker, regularly taking part in challenge events around the country.

Anna Roberts

Anna Roberts

Anna joined Acre in July 2012 and lives in Little Birch with her husband and young son. Anna started her career bookkeeping in Industry in 2001 and then moved into practice in 2006. She is in the final stages of studying for her ACCA qualification and hopes to be finished shortly.

Kirsty McKenna (MAAT, ACCA)

Kirsty McKenna (MAAT, ACCA)

Kirsty has worked at Acre since March 2013, joining us with 6 years’ experience in practice. She focuses on audit and accounts for corporate clients as well as other aspects of accounting. Kirsty also has experience on ‘Xero’ converting and training clients.

When she is not hard at work, Kirsty is a self-proclaimed dog lover and has a taste for adventure, trying her hands at sky diving, bungee jumping and white water rafting.

Sam Jones (MAAT, ACCA)

Sam Jones (MAAT, ACCA)

Sam joined Acre Accountancy in November 2013 as part of the merger of Allan Davies Tax & Accounting Limited and Acre. Sam’s experience in practice started in 2005. His role at Acre is focused mainly on corporate clients and management of some of the firms audit clients. He prides himself on being approachable and helpful whenever he can, and is very rarely in a bad mood!

Sam considers himself to be somewhat of a 'night owl' so you’re more likely to catch him staying late after hours than in early in the morning!

Beth Legge (BA Hons)

Beth Legge (BA Hons)

Beth has been with Acre since February 2014. After completing her degree in Financial Management and Accounting at the University of Gloucestershire, she went on to work in industry before deciding to go into practice. She is now studying towards her ACCA qualification and enjoying the challenges that working within practice brings.

Beth has a pet tortoise called Terrance, enjoys travelling to new and exciting countries and taking strolls through the countryside.

Nicole Morgan (MAAT)

Nicole Morgan (MAAT)

Nicole joined our Accounts and Audit Team in 2015. She has been working in practice since 2012 and is currently studying for her ACCA professional qualification. Nicole also has experience with 'Xero' converting and training clients.

Nicole enjoys socialising with her friends and watching football – she has been supporting Manchester City since before they were good!

Bethan Jones

Bethan Jones

Bethan joined Acre in September 2016 as an AAT Apprentice. In her spare time, she enjoys baking and helping out with the sheep on the family farm. She also has a keen interest in Bloodstock Breeding and before joining Acre, spent six months at a stud farm in Cheshire assisting in foaling National Hunt mares.


Tax Team

Hayden Russell (FCCA)

Hayden Russell (FCCA)

Hayden joined the Acre team in 2015 with over 10 years of experience in all aspects of taxation.

Outside of Acre, Hayden enjoys watching Liverpool FC and playing a variety of sports including football, squash and snooker.

Laura Nicholls (MAAT)

Laura Nicholls (MAAT)

Laura started working in Tax in September 2008 and studied for her AAT at Hereford Technology College.

As a Mum of two young children, Laura has worked part time for Acre Accountancy since May 2014.

Jerry Cowdery (ATT)

Jerry Cowdery (ATT)

With over 25 years’ experience, Jerry is our specialist tax consultant who assists with the more complicated aspects of tax and planning issues. His areas of expertise include income tax, inheritance tax, capital gains tax and the use of trusts.

Away from work, Jerry enjoys watching and playing sport.